Archive - Originally posted on "The Horse's Mouth" - 2006-07-19 08:16:37 - Graham Ellis
Unusually - VERY unusually - I'm making a sales visit to a prospective customer tomorrow.
We don't employ a sales rep as such - not a single one. Our staff are all our representatives and if you call us and speak to me, or Lisa or Leah or Christine or Charlotte ... that person will provide you with the information you need, or ensure that someone else gets back with you with a complete answer.
So what's happening tomorrow? A company in a nearby town has a whole raft of requirements, and a face to face meeting - a brief presentation by myself to a possee of managers, and a whole lot of listening to their requirements and seeing where we can (and cannot) help will save what could be a long series of phone calls and email exchanges. Question is though ... what support material totake with me?
We don't have a formal "brochure". Nor a company presentation folder. Yet I don't panic. Let's not try and show a special glossy face - let's show the real us. I'll have real training notes with me. I'll have the newsletters that we send out every six months, where most of our courses have been featured over the past year or two. I'll have plenty of pages printed off the web site - everything from "about us" through to technical specs, and I'll run off pages specific to their location too. And best of all, they'll get to meet the real tutor.