Features and Benefits
Archive - Originally posted on "The Horse's Mouth" - 2006-01-20 06:36:26 - Graham EllisMany years ago, I was sent on a sales training course. Truth be told, I didn't want to go but I had a wise boss and I decided to make the most of it. And it turned out to be something that I look back to with some pleasure as it did so much for me. In other words, it was a huge benefit. It provided me with things I needed, with solutions to things I needed solved.
You'll notice I'm not telling you about features of the course such as where it was, what the hours were, or where we ate lunch. I'm not even going through chapter and verse headings of the subject matter. I'm telling you about the benefits for me.
Today is the final day of a PHP course. I'm starting the day by converting features that we've been talking about earlier on into a real live application that's closely akin to what the trainees will be using PHP and MySQL to do - a huge benefit to them to go away with a template for their application and the thing that they'll remember the course fondly for in the future.