Facebook marketing - who are we reaching?
Archive - Originally posted on "The Horse's Mouth" - 2014-04-23 05:15:42 - Graham EllisLooking at the age and gender of various Facebook campaigns used to boost the TransWilts rail campaign - who are we reaching?
"For residents to the East of Melksham - a bus timetable (follow link) including the Melksham Rail Link service to the station.", 21st April [see post]
"Passenger numbers using the new TransWilts trains between Swindon and Westbury are already encouraging." - asking people to tell us how they heard about TransWilts, 13th April [see post]
"From Melksham to Swindon in 25 minutes. London to Melksham in 90. Chippenham or Trowbridge in 9 minutes, 7 days a week.", January 18th [see post]
See overall TransWilts Facebook page [here]
Railway support groups tend to be male dominated, largely with people in the second rather than the first halves of their libes, and one of the reasons for using Facebook for some of the marketing has been to spread out the metric and rech other groups; it's noticable (Swindon Town match days excepted) that the passengers on the train don't have that same gender bias.