Archive - Originally posted on "The Horse's Mouth" - 2005-07-21 13:04:35 - Graham Ellis
One of the aspects of running a small business where we take a relatively small number of reasonably large orders is that I'm always getting the feeling of "feast" or "famine". A few weeks ago, I was seeing a slight slowing down of bookings (hey - I'm a worrier) and a lower level of booking ahead than I've seen in a while ... and yet in the last couple of weeks there's been a surge in enquiries and I'm now looking right forward through the Autumn and looking to arrange November so that we can maximise the training time we have. Even having to tell people of limited availabily of course that are months ahead.
I'm often asked about seasonality in our business and, yes, it exists but it's not exactly what you would expect. Our quiet period is the run up to Christmas and early in the new year, rather than the summer holidays; people tend to take advantage of a quieter time at their place of work to fit in the training that they're otherwise too busy to take, and that bolsters our order book even for months such as August.