Reaching the right people with your web site
Archive - Originally posted on "The Horse's Mouth" - 2009-04-23 23:11:44 - Graham EllisOn today's final PHP sessions, we discussed search engine optimisation ... and came up with this list of things to consider with your site with regards to getting yourself well ranked with the search engines (which is talked about a lot), and ranked in such a way that your page is offered when you want it to be offered (which is not talked about to much). With that "offer at the right time" scenario, I'm suggesting that a UK based company such as ours, which is looking for people to physically attend at our offices, wants to be biased towards visitors from the UK and elsewhere in Europe. And that a company that's providing open source training really doesn't need to be top of the rankings for "clock image" or "birth notice", both of which have happened to us in the past.
Here is a powerpoint style list of the elements we talked about with search engine optimisation:
| •sitemap | •metatags | •alt tags |
| •URL | •extension | •frequency of change |
| •title | •content words | •content originallity |
| •links in | •links out | •clean html |
| •text content | •populatity of clickthough | •uniqueness |
| •caching | •geographic location | and more |