Archive - Originally posted on "The Horse's Mouth" - 2007-09-28 07:24:32 - Graham Ellis
I took a phone call on Wednesday from one of the Denton family at "Denton's Directory" - a local directory that's distributed free to households here in Melksham and has actually become something of a well-used institution. So although the call was a "cold call" looking to persuade me to go for a somewhat better entry than a line item, it wasn't unwelcome. And Robin was very professional in his approach too.
So what catergory should Well House Consultants / Well House Manor go under? Looking through the 2007 directory (which happens to be at hand in the hotel reception!) I came up with half a dozen distinct possibilities, which I whittled down to four. And then the challenge came in presenting a few words for each of those categories.
1. Hotels
Well House Manor
Quiet location close to town centre.
Tailored for business visitors.
Spacious, well equipped rooms.
Internet & plenty of parking.
48 Spa Road, Melksham Melksham 709638
Freephone 0800 043 8225 www.wellhousemanor.co.uk
2. Conference Facilities
Well House Manor
Business meetings, training and conferences.
Wide range of layouts and catering available.
Integral hotel accommodation for delegates.
48 Spa Road, Melksham Melksham 709638
Freephone 0800 043 8225 www.wellhousemanor.co.uk
3. Computer Training
Well House Consultants
Training courses in Web Technology -
Perl, PHP, Linux, Python, MySQL, etc
404 The Spa, Melksham. Melksham 708225
Freephone 0800 043 8225 www.wellho.net
4. Bed & Breakfast
Well House Manor
Quiet, yet close to the town centre.
All rooms en suite, superior standard.
26" TVs, internet access, minifridges, etc
48 Spa Road, Melksham Melksham 709638
Freephone 0800 043 8225 www.wellhousemanor.co.uk
Interesting, isn't it, how "hotel" and "bed and breakfast" turn out to be described differently. The major headings imply a whole different ball game - a whole different starting point and the feature sets say "What is different in our hotel to other hotels" and "why as a B&B is this different".
And on the training side, you'll note that I included some subjects and not others. Why my particular choice? The subjects mentioned are not necessarily our most popular - but rather they're the ones that are most likely to be bought locally rather than being niche subjects with delegates from all over the continent!
All comes down to fitting the advert, in each case, to the requirements of the reader of that section.