Archive - Originally posted on "The Horse's Mouth" - 2007-01-28 08:52:57 - Graham Ellis
Do you want to "placement" on web pages. Of course you do, but top isn't always a practical and acheived goal. But if you're looking to reach people from search / directory pages you really do want to be above the fold.
What do I mean? I mean that you want people to see your offering on the first page of results, and without having to scroll that page of results either. Thus - in printier's terms you want your advert to appear above where the paper would be folded.
I commented about the e-petitions on the Prime Minister's web site about a week ago, I think. A change remark from a delegate on one of our courses pointed me to what looked to be an ideal way to raise the profile of the appalling train service we've just been lumbered with in Melksham, and in the rest of the Bristol region. Well - I applied for a petition and it's been running for just over a week. 1300 signatures which ain't bad for a homespun local campaign with (let's be honest) no pre-planning.
The icing on the cake? On some searches, we're now "above the fold" ...
That's number 9 out of 348 petitions on transport and intracstructure matters.
This is a classic case where there's no way we'll achieve top position - but if you agree with my aims of getting an appropriate train service back, please visit the petition here and sign up. And ask your friends to do so as well - THANK YOU
Getting good search engine placement is rather like driving a big ship. You turn the propellor for an age and nothing seems to happen, then it all starts rolling along. So I'm going to pre-mention a site for First Great Western passengers that I'm working on at the moment. I don't expect much traffic for a while, but we're seaworthy enough there to start testing the engines ;-)
